One of Xylexpo’s key priorities is, of course, coordinating a range of promotional activities aimed at attracting business operators from all over the world to Milan for the exhibition. The cornerstones of these activities are:

Press campaign
Coverage of the exhibition in around a hundred trade and financial publications around the world.

Multimedia and internet campaign
Integrated with the press campaign, a massive presence in the industry’s most important portals and newsletters.

World network of Xylexpo info points
With the setting up of promotional and assistance centers for business operators  in more than 50 countries around the world.

Information booths
At key industry exhibitions : fundamental opportunities for talking directly with the people in the industry.

National campaign
Through which Xylexpo speaks directly to Italian business people through a range of media, including posters, radio ads, and banners.

Xylexpo sponsorship
Of events, seminars abroad, and meetings aimed at attracting the best in project design, professional education, and training to Milan for the exhibition.