The Xylexpo "road show" continues at Interzum, an event that will take place in Guangzhou from March 28 until April 1. An important show for the Eastern market, perhaps the most representative in the region.
China is the driving force of Asia for the Italian manufacturers of woodworking technology. Already 40 million Euros were exported from Italy in the period from January to October 2014, according to data supplied by the Acimall Studies Office.
Xylexpo has always been an important showcase for Chinese visitors. At the last edition, in this sense, China has confirmed one of the more receptive countries, at the same level of Japan and Israel, an element that underlines, once again, the international strategy of the exhibition.
At the level of the supply chain, the Chinese context confirms its role of world leader: first furniture manufacturer and the third manufacturer of woodworking technology, elements that drive us to consider China as one of the priority markets of our promotional strategy.
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