The joint participation of Xylexpo 2026 and Acimall in interzum Guangzhou 2025, Asia’s leading exhibition of woodworking and furniture technology, held in Guangzhou last March 28-31, achieved with positive results.

The strategic partnership with the organizers of the Chinese trade fair, attended by over 1,500 companies (including more than 240 international brands) and 220.932 visitors, was a valuable opportunity to promote the excellence of the Italian wood industry. The information and promotion stand installed by Xylexpo and Acimall was a major touchpoint for Chinese operators looking for information about the Italian association’s member companies. The association stand offered an information brochure about the Italian industry, including a full list of the member companies and a “Save the date!” for Xylexpo 2026.

The level of interest clearly indicated that China remains a strategic market for Italian technology. In 2024, the export flows towards the Asian giant reached 52 million euro, with a two percent increase compared to 2023.

By attending interzum Guangzhou, Xylexpo also had the opportunity to further strengthen its image of leading event in the global scenario. The visibility achieved in such a big exhibition drew the attention of potential exhibitors from the dynamic Chinese market and consolidated the interest of participating companies, laying solid foundations for Xylexpo 2026.

The synergy with interzum Guangzhou, held concurrently with China International Furniture Fair (CIFF), offered a comprehensive review of the entire wood and furniture industry. The concurrent events supported the establishment and consolidation of business relations among suppliers, customers and trade partners from all over Asia and other international markets.

Xylexpo and Acimall expressed their satisfaction for the results achieved and thank all the industry operators who visited their exhibition space, reaffirming the importance of joint initiatives for the promotion of our industry on a global scale. The successful experience at interzum Guangzhou was a further step towards the organization of Xylexpo 2026, which aims at offering an even more innovative event, with plenty of opportunities for the wood-furniture value chain.

DOWNLOAD  the final press release of Interzum Guangzhou 2025